Our true craft is television ad buying, placement and fulfillment. We have negotiated millions in TV ad campaigns with local, regional and national businesses. We know television better than anyone out there as we have managed ad sales for all of the major television networks including CBS, ABC, Fox and The CW. With our decades of experience in the broadcast television advertising industry, we have helped many businesses realize significant and impactful revenue growth. With that experience, we know all the tricks of the trade when it comes to television ad buying and placement.
From brand building to lead generation, television is still the most powerful advertising platform in the world. We utilize the power of television as the cornerstone of our campaigns. We then overlay digital and social media channels as extensions to round out a highly effective and efficient marketing campaign that will produce the greatest possible return on investment.
We are the television advertising experts and we will grow your position within your category. That is our promise and commitment to you. We will show you how television advertising is truly affordable and how you can significantly grow your business without spending more money.
|City||Pittsburgh , PA|
|Address||339 Hidden Falls Ct|
|Phone Number||(412) 450-0880|
Products & Services
We create clear and concise messaging that is synergistic across all platforms. The messaging will incorporate the attributes that your target consumer will respond to as well as your unique selling proposition (USP) . Our messaging will also incorporate clear call-to-action that will engage, motivate and appeal to your target consumer.
We often see two companies with essentially the same products and services have very different rates of return. The difference always lies within the effectiveness of the messaging, which media platforms were utilized and how effectively and efficiently they were utilized.
It's all about delivering the right message, on the right platform, to the right people, at the right time. What most marketers don't realize in this new world of data analytics is this; efficiencies can only be measured by how effective the campaign was. It's all about how EFFECTIVE your campaign performed to truly realize your ROI.
We plan a marketing strategy using your target customers’ preferred media channels. Depending on your business goals and budget, that usually means a combination of traditional as well as next generation digital & social media channels. The secret sauce is that we engage your target throughout and beyond their purchasing journey. What is critical is to ensure the customer has a great experience so that they not only become repeat customers but also brand advocates! After all, the most effective form of marketing is "word of mouth".
Chip has worked with my team on marketing Papa Johns in the Washington, DC market... Chip and his team created a sports marketing multi-screen campaign surrounding NFL Football on CBS. As we were expecting, the results were tremendous with sales up 27% versus prior year.
Chip and I have worked together for the past two decades on behalf of our largest clients including Geico and Boston Market. Chip has passion, finesse and determination. He incorporates great ideas and knows how to execute them. He was never afraid to take chances. Chip is an expert on television station inventory as he was running a $100 million ad sales department at WUSA-TV. We have both learned a lot from our experience.
Well, what can I say? Chip convinced me to shift my ad spending from radio and print to broadcast television. I built my business on radio and print advertising. To say I was a bit nervous would be an understatement. Chip explained to me how he did the same thing many times with other clients just like me. Chip really understood who my customer was and the creative was based on customer testimonials. Within the first week, we had a significant lift in calls from our ads. Our sales rose to new heights. As I saw that it was really working, I invested more of my budget into TV. I now spend the majority of my budget on TV. I have doubled my sales in 2 1/2 years!