My name is Scott Salwolke and I'm different from most SEO experts. For many their background is in computer programming and only now learning marketing. My experience is in marketing, as well as writing. I've been doing SEO since 2003, but I've been involved in marketing and professional writing for nearly 25 years.
Long before Google even existed, I was writing and testing direct marketing campaigns. This experience taught me the importance of words and how to test ads. I've been working on web sites for nearly a decade, but still using things I learned in advertising over 20 years ago.
I'm a SEO consultant who has done everything from designing web sites from scratch to testing out Google Adwords campaigns in China, India, Russia and hundreds of other countries.
I've been a journalist, a columnist, an author and a playwright. I've had two books published, been featured in more than a dozen magazines, and have had hundreds of articles published. More importantly I've worked on thousands of advertising campaigns.
|City||Dubuque , IA|
|Address||1435 Mount Pleasant|
|Phone Number||(563) 580-3402|
After working on my first web site I found what I knew about advertising didn't always apply to the internet. One of the key elements of a successful SEO campaign is keyword research. No matter how compelling my writing is, it doesn't matter if it doesn't reach its intended audience. This means I need to incorporate the phrases prospects are using not just into the copy on a page, but its Meta tags.
SEO continuously changes. What worked in 2003 may not work in the present time, although many of the central ideas still apply. I also know through my experience in building web sites from scratch, that elements of a site’s design may negatively impact rankings. I look at all aspects of a website to ensure it won’t negatively impact rankings or conversions.
For pay per click, I already understood that testing ads and landing pages was crucial to a campaigns success. Yet, I was working with ads that allowed for only a limited amount of words. I successfully completed certification programs for both Google and Yahoo to learn how to create impactful campaigns. I've run hundreds of campaigns on these platforms in addition to Bing, Business.com, Facebook, and MySpace.
I keep current on the latest SEO trends through being an active member of the SEO community, participating in forums, writing articles, and reading all the latest news on the search engines. I try to prepare my clients for upcoming changes before they take place so there is no loss in rankings or traffic.
Products & Services
I work with businesses that are looking to grow their online presence but are not getting the most out of their current marketing investment. I can help you achieve a much higher return on investment by using proven methods. My service plans are designed to meet your goals and expectations.
Why monthly services? Because for your business to succeed today you constantly need to be developing content for your site and for social mediums.
Through his practical application of SEO, Scott has dramatically helped our company increase website traffic. Thanks to Scott, we are showing up on the first page of Google for highly competitive search terms related to our industry. Unlike many people in his field, Scott is down to earth and not afraid to let you in on the method behind the magic of SEO. Working with him has been a real pleasure. I recommend his services to any company that needs to dramatically increase their web presence.”
"Not only did Scott do a great job designing my web site, I now have high ranking in the search engines. Scott's specialty is SEO work and my web site is now benefiting from this. Scott has located many links for my web site and he is constantly adding new links from other web sites that are now contacting me because of my higher ranking with the search engines. Also Scott has set up a Google Ad Words campaign which has been beneficial. Scott has done a great job with his SEO work and his services are within my budget."
"Scott has been a tremendous help in setting up our newly designed website and optimizing the pages for best search rankings. I would highly recommend him for others looking to improve their rankings."
Ad Hoc Marketing has been doing SEO for our company for 2+ years and we have been quite happy. Scott is ahead of the game, always knows what the ‘new’ thing search engines are looking for, and advises accordingly. Scott is great about feedback, updated status of rankings of certain keywords, and best of all, is great about letting us know what he is working and what we should shoot for in the future. Overall very happy with his work.
"Thanks for the first class job in helping with the revisions of my web site. I appreciate your taking the time to get to know my business and your initiative in planning and following through in the development of new content for the site. The finished product is just what I was hoping for."
From the very launch of our relationship Ad Hoc Marketing has provided our organization with excellent follow through service to assist us from start to finish on our web site. Scott has done everything possible to keep the project moving forward. It's a great comfort. ...a great company to work with.
We've really enjoyed working with Ad Hoc Marketing and look forward to continued service.